Chittö, a Kakegawa tea specialty store, will pre-open its online store on Saturday, March 25, 2023.
Chittö only purchases high-quality Kakegawa tea directly from producers, produced in Kakegawa City in Shizuoka Prefecture, a famous Japanese tea producing region.
We deliver carefully selected Japanese tea to everyone.
chitto has two major "missions".
The first is to provide a special daily experience.
Chittö wants to provide Japanese tea that can add color to any situation, whether it's at work, spending time with friends or family, fashion, or interior design.
That's how it all started.
In today's rapidly changing society, lifestyles are also changing.
Chittö's products are not only of high quality, but also express Japanese tea with modernized designs.
We will actively promote collaborations with other industries that have never existed before, and will spread a new culture of Japanese tea with designs that are traditional, yet somehow modern.
The second is to support the farmers who produce Japanese tea and the region.
The environment surrounding Japanese tea has changed drastically from before, and there are a number of challenges, including a lack of successors and aging of farmers, concerns about passing on traditional production techniques, and responses to climate change and various cost increases. This has a chain reaction effect, even leading to the decline of the region.
There are various factors behind these issues, and the solution is not simple, but it is certain that the Japanese tea industry and the region known as Kakegawa, which is famous for its tea, are facing a crisis.
Even under such circumstances, we at Chittö will continue to serve as a starting point and continue to convey the wonders of Japanese tea to as many people as possible and provide it to as many people as possible.
On the other hand, we will continue to listen to customer feedback and actively support farmers to improve their management.
We will also work with local governments to implement projects aimed at resolving various issues.
We will contribute to the sustainability of the Japanese tea industry and region while collaborating with farmers and local governments.
After the pre-opening on March 25, 2023, we will gradually expand the items we handle.
Please feel free to drop by.
Chittö's grand opening is scheduled for the end of April 2023.
