About chitto

Commitment to Japanese tea

A cup of Japanese tea can bring relaxation, a change of mood, and conversation with friends and family.
At some point, you realize that chittö 's Japanese tea is the real deal.

At chittö , we purchase only the finest Kakegawa tea produced in Kakegawa City, Shizuoka Prefecture, a famous tea-producing region in Japan, directly from the producers, and offer it with the producers' thoughts.

Kakegawa tea, grown in an area blessed with abundant water and a warm climate, is a fine tea that has won numerous awards. Sencha is made using the "deep steaming method," which involves steaming the tea leaves for a longer period of time than usual, and is characterized by a rich, sweet, and deep flavor with reduced bitterness and odor.

Authentic taste, from authentic makers.

As producer storytellers, we deliver our works along with the thoughts and passion we have for Kakegawa tea.
We act as a bridge between producers and you.

Solid quality backed by tradition and SDGs

Kakegawa tea production began during the Azuchi-Momoyama period.
In the Edo period, the production of Japanese tea began in earnest, and there is an anecdote that the castle lord at the time, Yamauchi Kazutoyo, treated Tokugawa Ieyasu to Kakegawa tea.

During the period of rapid economic growth in the 1950s, the taste of Kakegawa tea was greatly improved with the establishment of the "deep steaming method," and Kakegawa tea made great progress. Currently, Kakegawa tea accounts for about 10% of the production in Shizuoka Prefecture, a tea-producing region that produces about 50% of Japanese tea.

In 2013, Shizuoka's Tea Grass Farming Method was recognized as a Globally Important Agricultural Heritage System.
This "Chagusaba farming method" is a farming method that not only produces high-quality tea but also contributes to the conservation of rich biodiversity, and is an important traditional agricultural method that should be passed on to the next generation.

Currently, over 30 tea farmers are registered as certified practitioners in Kakegawa City, and they are actively focusing on sustainable Japanese tea production that not only keeps quality and productivity in mind, but also environmental considerations.

Partner Support

While high-quality Japanese tea is produced, there are also concerns that producers face.
The issues vary, including a lack of successors, the aging of producers, and responding to climate change.

Our producers are important partners to us.

We will provide full support to producers to help them solve their problems so that they can continue to provide high-quality Japanese tea to customers in a sustainable manner.

Expressing Japanese tea through modernized design

In today's rapidly changing society, lifestyles are also changing. Chittö 's products are not only of high quality, but also offer Japanese tea in a modern design.

One of the founders of chittö has traveled to over 35 countries around the world and incorporates the culture, human nature, and scenery he has seen there into his designs.

We are also actively promoting unprecedented collaborations with different industries, and will disseminate a new culture of Japanese tea with designs that are traditionally Japanese yet exude a somewhat modern atmosphere.